Umehara Keiji is the Creative Producer behind The Smart Local TV. He leads the team in the conceptualization and execution of videos on The Smart Local TV’s YouTube channel. Apart from having a keen perspective of what works and what doesn’t, Keiji has a creative flair both in front and behind the camera. Singaporeans Try is a brainchild of his that has proven to be a hit among viewers. Apart from overseeing the production of organic videos, Keiji has also spearheaded projects for major clients like NTUC and Ministry of Culture, Community and Youth.