Day 1
28 Sep 2015
9:30 - 10:00

Coffee & Networking

Welcome and Introduction

A short welcome note by the organising committee. – What can you expect from the one day event  

The Story Of Vulcan Post, And How We Are Using Tools To Grow Our Engagement

Learn how we grew from zero to half a million monthly readers in under 2 years.
Jacky Yap, Vulcan Post

Panel: The Current State of New Media In Singapore

This session will explore the current issues and challenges publishers are facing today, and will dwell deep into the recent general election editorial coverage.
Bertha Henson, The Middle Ground
Jacky Yap, Vulcan Post
Terry Xu, Chief Editor, The Online Citizen

Gen Y Bloggers & The Growth of Influencers

This panel will explore how to build your personal brand as a blogger, as well as tips to grow a blog's traffic.
Jeraldine Phneah, Gen Y Blogger
Maureen Ow, Miss Tam Chiak
12:20 - 13:20


Both Sides Of The Table – Why I left After 15 Years Of Tech Journalism To Start My Own PR Firm

Oo Gin Lee will be sharing on: Takeaways from 15 years of tech journalism at digital life Straits Times. How to pitch to tech journalists in Singapore. The biggest difference...
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Oo Gin Lee, Ex ST Tech Editor, GM Gloo PR

Panel: Niche Sites in Singapore – Building A Voice In A Noisy World

This panel will explore the niche publications in Singapore - how do you dominate your niche vertical, and if niche is better than a mass mainstream focus.
Joash Wee – VCNC, Ex Editor.
Miranda Zhang, Managing Editor, TripZilla
Adrian Yuen, MoneySmart
Tao Ruoshan, Regional Head of Marketing, The Asian Parent

Panel: A Peak Into The Workflow Of Newsroom

This panel will explore how newsroom work, what happens before and after an article is published.
Aloysius Low, CNET
Jacky Yap, Vulcan Post
Adrian Tay, Editor AsiaOne
Daniel Yap, Editor, The Middle Ground

The Growth Story Of SGAG Singapore

Xiao Ming, the character everyone knows from popular humour platform SGAG will be sharing on: The story of how SGAG started. What is SGAG’s content strategy How SGAG grew beyond...
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Xiao Ming, SGAG

Video As A Content Strategy And The Future Of Media

This panel will discuss: What role does video play in the current media landscape How effective are videos as a content media The cost of video production and its ROI...
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Ho Jia Jian, Cofounder, Viddsee
Umehara Keiji, Creative Producer, The Smart Local TV
Mack Hampson, Click2View
16:20 -17:00